The French Hen x Moon Flower Pizza
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The French Hen x Moon Flower Pizza x
Visual Branding, Logos, Menus, + Asset Design
The French Hen needed a visual identity that reflected the warmth, craft, and community they’ve long fostered in Saint Paul’s Chapel Hill neighborhood, as well as a distinct yet complementary brand for their evening transformation into MoonFlower Pizza. I created cohesive identities grounded in their commitment to local, high-quality ingredients and deep neighborhood roots. The moonflower, an actual bloom on the property, is included in both logos, while additional elements drew from the historic church architecture of the Chapel Hill district.
DESIGN BREAKDOWN
FIG A. The symbol is derived from the same shape that is in The French Hen symbol.
FIG B. Stars are added to fill the negative space within the moon, the shape of the stars is inspiredby cathedral windows & architecture found in the Cathedral Hill neighborhood in St. Paul, MN where the restaurant is located.
